Avoid These ASO Mistakes!
Instead of focusing on what to do, let’s look at what not to do when performing app store optimization. Please do not:
- Repeat keywords
- Use irrelevant keywords
- Overlook Localizations
- Have poor visuals
- Neglect A/B Testing
- Ignore App Performance
- Disregard ratings and reviews
Before we move to details, see this known facts:
App Name — ASO Impact: ⭐️⭐️⭐️⭐️⭐️
The app name is crucial for ASO, being the first thing users see. With a 30-character limit, it’s the most important ASO metadata, so choose it carefully.
Subtitle — ASO Impact: ⭐️⭐️⭐️⭐️
The subtitle is important ASO metadata, seen after the app name. With a 30-character limit, you can use it to attract users or boost keyword combinations. The choice depends on your strategy.
Keywords — ASO Impact: ⭐️⭐️⭐️
Choose keywords related to your app that users might search for. They should align with your app name and subtitle to help your app appear in more search results. The keyword field has a 100-character limit.
And remember the importance is from left to the right, so in the title the very first keywords have more impact on the algorithm than the keywords at the right.
