The Secret to Winning Over Customers

Going back to the days when I worked with my dad in our shop, I didn’t realize how many business lessons I’d learn. One that always stuck with me is to never argue with customers, even if they’re completely wrong.

I recall a time when we worked for hours on a customer device, and the customer came back complaining. My dad simply refunded their money and gave back the repaired device. Just a few days later, two new customers walked in, sent by that same person who had complained.

The takeaway is clear: you always create ambassadors for your product or service. The question is, what kind of ambassadors are you creating? The ones who will promote you, or the ones who will harm your reputation?

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